Combine quizzes and surveys for deeper insights
Fri 6th Dec 2024< Back to Blogs and Tutorials
What if you could get a full picture of what your audience thinks and knows, all in one go? Combining graded questions with survey-type questions can transform how you gather feedback, evaluate knowledge, and engage your audience. It isn’t just about saving time—it’s about making better decisions.Here’s why combining quizzes and surveys can give you a competitive edge.
Why stop at just quizzes?
Traditionally, quizzes and surveys have been treated as separate tools: one for testing knowledge and the other for collecting opinions or feedback. But why stop there? By combining the two, you get the best of both worlds:
- Test knowledge with quiz questions.
- Capture honest opinions with non-graded survey questions.
- Get deeper insights by analyzing everything in one place.
For example, you can assess whether employees understood new training materials and, in the same assessment, gather their feedback on how effective the session was. Or, you can ask customers how they feel about your product while testing how well they understand its features, using scores as a gamification element.
Why you should combine quizzes and surveys
1. Honest Feedback Without Pressure
Survey questions don’t have scores attached, so participants can share their thoughts openly. Want to know how your employees feel about a new workplace policy? Non-graded questions make it easy for them to respond honestly without fear of judgment.
2. Holistic Insights
By combining graded and non-graded questions, you can see the full picture:
In education: Educators can monitor students' progress with quizzes while gathering feedback on their learning experience with surveys. This technique supports both formative assessments (ongoing feedback during learning) and summative assessments (evaluation after instruction).
In business: Businesses can check how much customers know about their offerings while gathering valuable suggestions for improvement.
Include graded questions in the first part to test customer understanding of your product:
- “Which of the following features is available in [Product Name]?”
- “How often can you update your settings using the platform?”
Scoring these answers and providing well-crafted feedback messages creates opportunities for gamification and higher engagement. It also helps identify gaps in customer knowledge, which may highlight the need for clearer instructions or improved marketing materials.
Add survey questions and the end to gather valuable insights:
- “What features would you like to see added in the future?”
- “Was the onboarding process clear and easy to follow?”
These responses provide qualitative feedback to inform future product updates and customer support improvements.
3. Putting feedback into action
The combination of performance data (from quizzes) and subjective feedback (from surveys) gives you insights you can act on. Whether it’s refining training programs, tailoring marketing strategies, or improving a course curriculum, you’ll have all the information you need in one place. For example:
- If the quiz results show customers don’t fully understand certain features of your product, you might create a tutorial or FAQ section.
- If survey feedback highlights missing features, you can prioritize these in your product roadmap.
Where Can You Use This Approach? Additional examples
The versatility of combining quizzes and surveys makes it suitable for almost any industry. Here are some additional examples to spark ideas:
- Market Research: Use demographic questions alongside product quizzes to identify preferences and trends.
- Program Training Effectiveness: Assess knowledge gained from training materials and gather feedback to refine future sessions.
- Employee Development: Use quizzes to test skills and surveys to identify additional training needs.
- Employee Satisfaction: Combine knowledge of company policies with questions about workplace culture to understand engagement levels.
- Pre-Employment Screening: Use surveys to gather preference data and quizzes to assess candidate qualifications: You could start with demographic questions like: “How did you hear about this position?” - or - “What type of role are you looking for?”
Then, move on to graded questions to evaluate their skills: “What’s the formula for calculating ROI?” - “Which of the following scenarios demonstrates effective customer service?”
By combining these, you not only test their knowledge but also gather key data to improve your hiring process.
Getting Started with ClassMarker
ClassMarker makes it easy to combine quizzes and surveys in one seamless platform:
- Build Assessments in Minutes: Create mobile-friendly quizzes and surveys that your audience can complete on any device.
- Analyze Results in Real Time: Use built-in analytics to spot trends, identify knowledge gaps, and make data-driven decisions.
- Keep Your Data Secure: With encrypted responses and 99% uptime, you can trust that your data is safe and accessible whenever you need it.
Log in today and see how combining quizzes and surveys can transform the way you make decisions. Also let us know what you think, your feedback is always welcome!
Happy Testing
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