Free Exam: 2011 (Chapter 1&2 Short Answer)
Number of Questions in Test: 2
Note: Answers are not shown below but will be copied with this test.
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Why do marketers appeal to parents or guardians, the gatekeepers for children, as well as to the children themselves? (2 marks)
| Type: | Essay |
| Points: | 2 |
| Randomize answers: | No |
Question 2
Maslow created a theory that helps marketers understand why people buy the things they buy.
Using point form, 1) Explain Maslow's theory (including each of the steps he created) and 2) How marketers could use the Maslow Hierarchy. (10 marks)
Using point form, 1) Explain Maslow's theory (including each of the steps he created) and 2) How marketers could use the Maslow Hierarchy. (10 marks)
| Type: | Essay |
| Points: | 10 |
| Randomize answers: | No |