Free Exam: 2011 (Ch 3&4 FIB)
Number of Questions in Test: 10
Number of Questions in Preview: 5
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Register nowQuestion 1
A(n) ___________________ is a market structure consisting of a small number of companies, each with a substantial amount of market control.
| Type: | Free text |
| Points: | 1 |
| Randomize answers: | No |
Question 2
_____________________ is a technique used by marketers to see how much information consumers can remember about advertisements that they watched the previous day.
| Type: | Free text |
| Points: | 1 |
| Randomize answers: | No |
Question 3
__________ is the car company that faced marketing troubles when it took its new model to South America only to find that the brand name was quite offensive to consumers there.
| Type: | Free text |
| Points: | 1 |
| Randomize answers: | No |
Question 4
Wal-Mart has the lowest prices because it has tremendous economies of scale that no competitor can easily match. This is an example of a ____________________________ advantage.
| Type: | Free text |
| Points: | 1 |
| Randomize answers: | No |
Question 5
A(n) ___________________ is a market structure consisting of a single company with full control of the market.
| Type: | Free text |
| Points: | 1 |
| Randomize answers: | No |