Free Exam: Marketing 1 - Quiz #3
Number of Questions in Test: 20
Number of Questions in Preview: 5
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Register nowQuestion 1
Matching product characteristics to a customers' needs and wants is called
| Type: | Multiple choice |
| Points: | 2 |
| Randomize answers: | No |
Question 2
A car warranty is an example of a(n) _______________ feature.
| Type: | Multiple choice |
| Points: | 2 |
| Randomize answers: | No |
Question 3
The advantages or personal satisfaction a customer will get from a good or service are known as
| Type: | Multiple choice |
| Points: | 2 |
| Randomize answers: | No |
Question 4
The TWO goals of selling are (choose both)
| Type: | Multiple response |
| Points: | 2 |
| Randomize answers: | No |
Question 5
FEATURE OR BENEFIT?
Vehicle - seating for up to 8 passengers
Vehicle - seating for up to 8 passengers
| Type: | Multiple choice |
| Points: | 2 |
| Randomize answers: | No |