Free Exam: Marketing 1 - Quiz #4
Number of Questions in Test: 15
Number of Questions in Preview: 5
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Pro or con?
Magazines are often read more slowly and thoroughly than newspapers (pro or con for magazines?)
Magazines are often read more slowly and thoroughly than newspapers (pro or con for magazines?)
| Type: | Multiple choice |
| Points: | 2 |
| Randomize answers: | No |
Question 2
Pro or con? Many people think of direct-mail advertising as junk mail
| Type: | Multiple choice |
| Points: | 2 |
| Randomize answers: | No |
Question 3
Pro or con? Television can use all of the necessary elements to produce a creative advertising message
| Type: | Multiple choice |
| Points: | 2 |
| Randomize answers: | No |
Question 4
Pro or con? Yellow pages directories are usually printed yearly
| Type: | Multiple choice |
| Points: | 2 |
| Randomize answers: | No |
Question 5
Pro or con? Magazine advertisers can target regular readers because the characteristics of the readers are known
| Type: | Multiple choice |
| Points: | 2 |
| Randomize answers: | No |