Free Exam: 2011 (Product Development & Positioning MC)
Number of Questions in Test: 20
Number of Questions in Preview: 5
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If Lays packages 12 bags of chips into one case so that they take up less space during delivery, which of the functions of a package is Lays trying to obtain?
| Type: | Multiple choice |
| Points: | 1 |
| Randomize answers: | No |
Question 2
[u]Avon[/u] has positioned itself as a world leader in direct-sales cosmetics by relying on which one of the following types of positioning?
| Type: | Multiple choice |
| Points: | 1 |
| Randomize answers: | No |
Question 3
When a business positions a product it targets a specific group of consumers. In doing this, which of the following risks will the buisness be taking?
| Type: | Multiple choice |
| Points: | 1 |
| Randomize answers: | No |
Question 4
Some products use packaging with safety seals, childproof caps, and tamper-proof packages. These serve which one the following functions of a package?
| Type: | Multiple choice |
| Points: | 1 |
| Randomize answers: | No |
Question 5
A logo can take which of the following forms?
| Type: | Multiple choice |
| Points: | 1 |
| Randomize answers: | No |