Free Exam: 2011 (Product Development & Positioning T/F)
Number of Questions in Test: 20
Number of Questions in Preview: 5
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When launching a new product a company can position this product as having a "new technology" that no competitor has. Doing this guarantees that this new product will be successful in the future.
| Type: | True/False |
| Points: | 1 |
Question 2
The strategy by which two or more brands combine and cooperate for their mutual benefit (e.g. Adidas using Goodyear rubber to make running shoes) is called co-branding.
| Type: | True/False |
| Points: | 1 |
Question 3
Corporate dominant branding associates a product with a specific company. An example would be Kellogg's Corn Flakes.
| Type: | True/False |
| Points: | 1 |
Question 4
A [i]position[/i] is a stance, a perception, an attitude, or a point of view created by a marketer for the minds of consumers.
| Type: | True/False |
| Points: | 1 |
Question 5
When marketing a good or service as a luxury item, a marketer has made a choice about price positioning. An example would be Rolex watches.
| Type: | True/False |
| Points: | 1 |