You have been hired as Manager of Quality Control at a large software manufacturer in Toronto and have been asked by the CEO to audit the company's current performance. After making several weeks of observations and collecting a good quantity of data regarding production and sales you are quite concerned about the status of the company. Productivity is low on the manufacturing line, employee morale is declining because of tension with upper management, the quality of software products is horrible (1 defect out of every 10 pieces), and a handful of other problems exist. Using at least 4 of Deming's principles, explain to the CEO what could be done to turn things around. (5 marks)

Summer is here and instead of working at Tim Horton's again you have decided to open your very own business. You are going to operate a cleaning company that offers a wide range of services to residential and corporate clients. There is stiff competition in Cambridge however, so you need to develop 3 sources of competitive advantage that set your company apart from the rest. Explain your 3 sources of competitive advantage. (5 marks)

Your company is considering the launch of a new type of soft drink that energizes the mind and body. The drink is called "Orange Cow". Using the Environmental Uncertainty matrix explain to your boss the following: (5 marks)



a) Which quadrant does this product fit into?



b) Is this quadrant a good or bad one to be in? Why?



c) Name two other products (other than drinks) that are likely in this quadrant